What can we learn from this example of a rebranding fail? Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. In 2015, Mastercard decided to try to improve their logo design. What can we learn from this example of the Oxford Dictionary rebranding failure? The newly added swoosh with gradient color really does not give a fresh look to a company that bases all of its industry on trust and reputation. Pepsi’s most recent logo is one that didn’t fail due to how it looked, but rather due to the market’s confusion over the price tag and strategy behind it. The logo is meant to emphasize the “perimeter oscillations” of the Pepsi logo, the “gravitational pull” of a can of Pepsi on a supermarket shelf. For Fern Miller, chief strategy officer at DigitasLBi, Pepsi failed because it didn’t reach out to protest groups. Since their industry is in design and art, you would probably expect an amazing new logo. Very interesting and informative post. Make a logo easy to understand and to read. It can have different meanings in other cultures or languages, of which some may be hidden meanings for the new generations. The new campaign was supposed to target men, however, the results turned out to be quite horrendous. Among all the football teams in England, Leeds United is worth mentioning since their logo change created a huge negative online backlash. Be original. Unsurprisingly, the new logo led to much confusion. And fourthly, some people will just like to hate on logos and rebrands for no reason other than that they can. Back in 2017, its mother company, Mozilla, decided to change the Firefox logo. The new logo completely differs from the old one; the only consistent element is the color palette. Originality is a must; do not copy from other brands. Why?” The Gap is a pretty iconic logo to change. Changing it completely can alienate them, so maintain iconic elements on your logo! These usually only slightly evolve over the years. I was given seven final 2D designs and created 3D models that morphed into each other in … Try not to do the same mistakes and contact us at Klint Marketing! Whichever is your case, you should pay attention to: Following these tips will help you to avoid being listed as a rebrand fail. Several years ago, I was involved with the re-design of the Pepsi logo by the Arnell group. Try to avoid being too pushing through on an image that does not fit your company. Titan Web Marketing Solutions provides insurance agency marketing services to agencies all throughout the United States. Nevertheless, WW decide to keep its new name until today. The reaction was swift and unequivocal. Usually, when it comes to the design of a city logo there is decided upon a classic, heritage based concept. RadioShack has slowly been decreasing in popularity over the years as they seem more and more irrelevant compared to the modern brands in the technology business. Especially when it regards an important company that has a diverse clientele, it is of even bigger importance to use simple, explanatory words. The private security company Blackwater Worldwide gained a lot of negative coverage after an incident in 2007 in Iraq, where 14 civilians were killed during an operation. What can we learn from PwC’s example of a rebranding fail? 7 Terrible Rebranding Failures Your Business Can Learn From Therefore, try to restore this reputation first, and then change the name and/or logo. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They ended up with a logo that could look like a smoking poop. What can we learn from Mozilla Firefox’s rebranding fail? As a consequence, Kraft, with almost 100 years of tradition designed a logo that fails to explain their identity. But that’s exactly what Comcast did when they realized they needed to do something to save themselves from negative customer opinions. Moreover, the design looks like a mix of different already existing logos. This website uses cookies to improve your experience. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. What can we learn from this type of example of rebranding? Even though a company may think they chose an appealing and easy-to-pronounce brand name, it may turn into a challenge for their customers. The telecommunication company Verizon changed its logo in 2015, as an attempt to take a fresh and original direction. Therefore, a petrol company should be very careful if it aims to appear environmentally conscious. What can we learn from the Animal Planet brand identity change? On the last day of this campaign, everyone was expecting an outstanding new logo. Always ask yourself if your company even needs a rebrand. Or, simply focus on listening to your customers to avoid drastic changes in your visual brand identity only to dump a bad reputation! Every team crest has a classic design. The DVD rental company Redbox changed its brand logo in 2017. Whether those customers meant it or not, The Gap repented and asked their fans for ideas on how to remedy the logo everyone balked at the sight of. For this reason, both Coke and Pepsi put careful thought into the colors associated with their respective brands. Pepsi’s first logo used in 1898 included a splashy, difficult-to-read font that was gradually tweaked over time to make it stand out more. Arnell, the agency responsible for the logo update has a 27-page design strategy behind the logo that refers to the renaissance, the golden ratio, earth’s gravitational pull, and so many other scientific reasonings to create the perfect “breathtaking” angle. 13 Successful Corporate and Failed Bad Logos Designs. However, this rebranding campaign just meant writing the brand name in a simpler way, with the traditional checkmark moved to the end and displayed slightly smaller. Avoid adding unnecessary elements. In 2011 the company decided to move along with a new logo that completely erased the iconic elements, leaving only the written name of the company. It is best to involve their opinions in the change, and else only just try to simplify it. Fans even made a petition to change back to the old logo. What can we learn from the example of Xerox’s rebranding efforts? Nike spent only $35 for its logo in … Every four-year Olympic games are held in a different nation. Fail of the Year: Pepsi's 'Jump In' The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade. In just 6 days, The Gap reverted to their original logo design, and all was well again. What Happened?Consumers failed to recognize the product on the shelves which led to a loss in sales. Nothing else to add, but that is simply boring if you ask us…. In the main effort of giving the company an international look, Tan decided to change the logo from its traditional bluebird to a more appealing red dragon that refers to the Welsh heritage. The old logo gave the company a nice and silicon valley vibe look. They opted to keep the intersecting circles and focus on the removal of the company name. This logo was only used on cans along with the 1967 Pepsi logo until 1973. So when it comes to rebranding your business, it’s all about knowing your audience and how they will respond. Consistent presentation of a brand has seen to increase revenue by 33%. They chose for a more minimalistic look, which they thought would be perceived fresh and simple. You may unsubscribe from these communications at any time. An SVG version of this logo is recommended but not required. Pepsi Airs First New Ads Since Switch to TBWA Arnell's Competitors Hate the New Pepsi Logo Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo; Why Arnell's Peapod Electric Car Launch Will Fail Sometimes the things you think are a cool design, could have different meanings for others…. What can we learn from Kraft’s rebranding fail? However, this rebranding attempt got met with great criticisms. In this article, we focus on well known brands that decided to rebrand and the unexpected outcomes as a result. Titan Web Marketing Solutions based in Murfreesboro, TN provides Professional Logo Design Services to businesses throughout the United States. You may unsubscribe from these communications at any time. Dr. Pepper saw its sales for the diet beverage fall over time. FILE - The Pepsi logo is seen on a delivery truck Wednesday, May 30, 2012, in Springfield, Ill. Sometimes, logos need a makeover. By adding new elements to these circles, the recognition would still stick. NBC Universal is a mass media entertainment company. Changing these elements is therefore a bad rebranding choice. And third, in an attempt to look modern, they made themselves look cheap. What can we learn from Mastercard’s rebranding fail? A logo swap usually doesn’t result in people forgetting a history of bad practices. In 2010, GAP changed the iconic logo that was emotionally bonded to every customer. Once they had created this new logo, they created more to look like different smiles under the campaign of “One identity; multiple emotions.” Unfortunately, no one quite got that branding strategy either. Fizzy water for your ... toilet? In early 2015, Pepsi One alongside Pepsi Next was later discontinued. As already said, customers may be emotionally bond to logo design. This category only includes cookies that ensures basic functionalities and security features of the website. A company’s logo is the most powerful part of their corporate identity. Changing the entire name in just one letter is not really explanatory. They needed to trademark their name and couldn’t. It looked like a cheap generic brand that was too far from the recognizable product consumers regularly purchased. The name of your company must be explanatory of your company’s area of expertise. Every business has to have a brand created for them at some point in their existence. And bad. What Seattle’s Best Coffee however did not think of, was that for many people their new logo did not refer to a coffee company, but rather a blood donation center. In November 2020, PepsiCo is releasing an … What can be learned from Black & Decker’s example of a rebranding fail? With the 2008 recession, RadioShack and many other shops were struggling to survive. Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. All at once, they had changed their logo, packaging, message, and typography. Pepsi and Coca-Cola have been two brands at war since their inception, both fighting for the title of top dog in the soda and snack industry. Black & Decker is a well-known international company that sells power tools. Tags: drink, generation-next, pepsigenerationnext, next, generation Generation Next Hoodie. Unfortunately, multiple changes in the company’s name cannot completely restore your reputation. The new design does not focus on the most important part which is the company name itself, but instead, they added a new visual element that has no direct relation to the company identity. It takes a certain kind of genius to market a brand effectively. Before, the corporate name was prominently placed in the front and center. What can we learn from this example of a rebrand fail? Pepsi has a long history of rebranding since its main competitor is one of the most well-known companies in the world. Their assumption: people associated Mastercard with the two colored circles. It was, in fact, an invention of his creator who began to attack Italian cities with stickers on a yellow background with A-Style logo (an example of guerilla marketing), followed by other cities including Miami, Moscow, and London. 1973–1987. Listen to your loyal fans and avoid unnecessary changes. Current customers were uncertain on how to call them, and new customers were wondering what kind of services they now offer. Pepsi Marketing Fail Pepsi has a long history of rebranding since its main competitor is one of the most well-known companies in the world. What can we learn from this example of a rebranding gone wrong? After having had the same logo for 70 years, the oil company British petroleum decided to change its logo in 2000. When sales dropped by 20%, Tropicana realized their brand was in trouble and reverted to their original branding by the end of the next month, throwing away their 35 million dollar investment into the rebranding campaign. So why pay a million dollars? The redesign attracted the kind of … Design a new logo that doesn’t throw out a long positive history. However, PricewaterhouseCoopers used to operate based on a long tradition and a loyal customer base. So was all that thought process pointless? But opting out of some of these cookies may have an effect on your browsing experience. A new logo design came up during 2014 while the old logo was a classic design that belonged clearly to a company with a long tradition. Declaring the winner in this battle is a tough call because, if you ask a Pepsi fan which is better, they will display brand … It’s no wonder they are slowly disappearing from existence. Many of them even had to close down their stores. You can help Logopedia by uploading it here. Tradition is essential when designing a logo for a football team. We also use third-party cookies that help us analyze and understand how you use this website. The iconic Pepsi Globe traces its roots to the 1940s but it was only in 2008-2009 that the design received its current look, which was developed by designers from Arnell Group (New York). Looking at both logos, the old one was easy to understand and consisted of elements that were easily relatable to the brand name. A rebranding fail may be more common than once thought. However, what did they came up with was just an unnecessary slicing of the brand name that makes the logo difficult to read. The logo design needs more than one look to be understood and definitely does not look like an Olympic logo. More than anything, people were confused about what was happening. The strategy behind the logo rebrand didn’t stop with their scientific reasonings, though. Moreover, such an element clearly does not give any hint of the company industry. However, RadioShack decided to keep both names on the logo. As the name suggests, Oxford Dictionaries is a company that operates in the dictionaries industry. Thus, logos need to provide a clear link to the industry the company is in, with relatable elements to the brand. During 2008, the bank company Capital One made the right decision of trying to give a new look to the logo design. Changing important parts of the logo has a big chance of resulting in confusion among your customers. However, with their rebranding campaign, WW left its customers confused. But what happens when that brand is recreated? When starting designing a new logo for a big company; don’t change it completely. Orange juice has had an interesting ride through the years. The creator of Crystal Pepsi says it's probably the greatest idea he's ever had — and its failure taught him an important lesson Richard Feloni 2016-07-07T13:45:00Z The problem was that people didn’t recognize the new Tropicana brand. Various Pepsi logos since its beginning As we can see, Pepsi logos between 1898 and 1940 are somewhat similar, and so does swirling red, white and blue shapes between 1950 and 2008 Beginning from 1960s Pepsi was no longer “Pepsi-Cola”. What can we learn from this example of global logo failure? This classic image was to portray the fact that their orange juice is 100% juice. Viewed upside down, it looks like Daffy Duck. Here i would like to share few more logo prices. Since after all, changing the name of a company does not change its reputation! As you may know, a logo must represent a company in its vision and strategy. Simple and up-to-the-point, the emblem fits any carrier, from mobile apps to T-shirts. No one can argue that in the football world, tradition and identity are two crucial factors in loyalty. 35 rebranding fails and what we can learn from the mistakes of others. If your company needs logo design help Contact Us today. Comcast was an American cable operator company, which turned into one of the most hated customer services in the United States. What can we learn from Yahoo!s rebranding fail? Nevertheless, sometimes one’s reputation cannot be restored. As already said, erasing an iconic element from the brand logo may confuse your customers. Consignia, the new name, was difficult to pronounce. Some perceived it as difficult to read, besides it was considered too simple in its design. Besides, the new DeviantArt logo is weirdly similar to the Russian design company platzkart.ru. Investigate what they expect and what they find appealing from your brand design. It has been estimated that the development of the new logo cost BP $211M…. What can we learn from this rebranding failure of NBC? Our advice is hence: never go for something too complicate when designing a city logo. Secondly, they underestimated the emotional connection their customers already had to their original brand. You agree that Klint Marketing using the information you provide to us to contact you about our relevant content, products, and services. What was this company: toothpaste or mail delivery? The web platform DeviantART was made for artists to post their works, share it with other artists, and hereby boost their creativity. This field is for validation purposes and should be left unchanged. Customers just want to perceive a brand as it is, not a failed attempt to appear like something else. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. The SciFi channel’s decision to rebrand themselves wasn’t a bad choice. Tropicana unleashed their white packaging that removed the orange itself from the visuals. How did Pepsi perfect its logo? In 2002 PricewaterhouseCoopers decided to change its name and logo to ”Monday”, which should resemble new and fresh starts. by R_evolution_GFX $45 $35 . Third, people tend to hate what they can’t understand. We'll assume you're ok with this, but you can opt-out if you wish. Yet, the new Pepsi logo came with a $1M price tag. BP could have found a better message to deliver to their customers, that would not appear as fake. The logo changed from an easy-to-understand logo with only the elements that point to their identity; to a plain logo consisting of one figure of an elephant, with no relation to the brand. The company removed the word “Cola” from its logo, and it was never used since then. NEW YORK (YouTube.com/AdAge) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. Some have speculated the GAP rebranding was so bad it was a PR stunt. Which of the three do you think is better? With the effort of trying to erase this from the customer’s mind, the company changed the logo in 2008. Not the best marketing for a long-lasting company. If you’d ask us this is one of the most horrible rebranding choices possible, as “Radioshack The shack” does not make any sense. It was marketed in the United States as an alternative cola to regular Pepsi and Diet Pepsi (Classic Sweetener Blend). From the companies we’ve looked at, plenty of them have succeeded in recreating their brand. After a short while, Royal Mail decided to go back to their old name and logo design, and leave Consignia on the side. The actual orange became less obvious as its only reference was moved to the cap of the juice container. Pepsi spent $1 million to tilt their logo slightly on its axis in 2009 and in doing so caused all sorts of mean responses with some saying it resembled an Globe Icon An icon of the world globe. Copying from other designs can result in a disaster. Surprisingly, Pepsi was able to overcome the great social media backlash from this failed commercial that gained nothing but critique. Maintain your colour palette, and only improve the logo if needed. Even though Yahoo!s marketing campaign was very cool, the whole fuzz around their new logo did not make much sense, as there was very little change with the old logo. For each event, a different logo design is created to celebrate it. When the logo for the 2012 Olympics was released, it was believed to be universally hated by the world. Is it best to always stick to the classics? By using this form you agree with the storage and handling of your data by this website in accordance with our. Hershey’s failed in their rebranding campaign. During 2008 RadioShack felt the need to change to appear appealing to younger customers. When designing a new city logo, its tradition must therefore be clearly visible. This new logo does not necessarily display any originality, as the added element closely resembles the Airbnb logo. What can we learn Deviant Art’s example of a rebranding nightmare? The company decided to replace the iconic triangle with a simple dot. Also, if you have it, remember to show your heritage in your logo. What can we learn BP’s new brand identity? What can we learn from Hershey’s rebranding fail? But instead of coming up with something more original, they decided to go with a misspelled version of their name. What can we learn from this example of Sears attempting to rebrand? Dodge Viper Logo: Daffy Duck. The Pepsi logo contains circle with the top half is red, the bottom half is blue, and a wavy white line runs through the center. However, the new logo was met with great criticisms. Ümbrikirjutand Pepsi logo 2008.svg Old companies have iconic logos that everyone can recall. The A-style logo was born well before the line of clothing – designed in 1989 and marketed in Italy since 1999. So what went wrong? Avoid changing an iconic element into something simple. It should be clear to customers what the company is about, so the brand identity should comply with this understanding. Moreover adding extra elements feels unnecessary. If you need a reputation fix, you need a strategy change, not a name change. Notably, this logo was described as many in the design world as “the worst Olympic logo since 1924.”. And some may have just been joining in on the logo hate for the sake of being cool and fitting in. The company launched Tab Clear in what chief marketing officer Sergio Zyma described as a mutual destruction effort to fail -- and take Crystal Pepsi down with it. It contains one calorie per eight-fluid ounce [230 ml] serving. *Martech - Setting up Marketing Tech Stack & Automation.Creativity - Creating Branded Content & improving Content Strategy to Drive Conversions.Business Consultancy - Looking for Mentorship, Workshops, or other Consulting Services.Lead generation - Need to Increase Traffic to Website & Generate Leads to Drive Sales.SoMe & Ads - Managing Targeted Ads, Remarketing, & Content to Increase Engagement.PR & Amplification - Building Backlinks and Referral Traffic to Boost Site Authority.Marketing Department - Need to Build a Marketing Department or Support an Existing One with a Wide Spectrum of Services.Other. Changing names, hoping to show the customer that they had overcome their customer service issues what of... Name that makes the logo in 2019 in the current environment, where equality and diversity standing! ; do not copy from other designs can result in people forgetting a history rebranding! What the company has been using the new Mastercard logo also confused consumers is being... On losing weight as its only reference was moved to the cap of the company will see an in. Product Tropicana advertises to be the iconic logo that was too far from the Syfy... Iconic logos that everyone can recall wonder they are slowly disappearing from existence help of logo! Confections company Hershey ’ s reputation market, and it was marketed in since... Changing too many brand elements at one time can scare your most loyal think. A result you wish the Beats by Dre company logo elements are strangely similar to the by. We also added some advice on how to avoid making the same mistakes copying other! Logo that could look like coming from 30 years ago in 2002 PricewaterhouseCoopers decided to it! Current, and has even been called tone-deaf 2010 Comcast made the decision... Pepsico employed the help of the eccentric designer, and typography found a better message to deliver to their classic! Thing you want more information or help with a white curvy stripe makes you think of a rebranding fail even! Most hated customer services in the Leeds United failed in consumers ’ eyes pepsi-cola, soft-drink,,... Post their works, share it with other football clubs mocking the new campaign perceived. Upside down, it ’ s exactly what Comcast did when they realized they needed to do something save. Adding an element clearly does not change your company name change wasn ’ t a bad reputation Tan bought Cardiff! Coming up with something more original, they decided on launching a new led... Strategy officer at DigitasLBi, Pepsi was able to overcome the great social media backlash from this example of rebrand. Generation generation next Hoodie, logos need to change its reputation in London, UK to attract more! Rather, emphasize the target group about a change Privacy Policy in history 2020 ] they connect with and that! Firefox ’ s rebranding fail already said in the world people tend to hate what they did wrong pepsi logo fail Nece., so maintain iconic elements on your website closely resembles the Airbnb.... Essential for the largest marine oil spilling in history form you agree that Klint Marketing uses information! Of trying to use these large-scale events in their existence was created Caleb! And Diet Pepsi ( classic Sweetener Blend ) that Klint Marketing Kraft decided to go with a dot. Logo led to much confusion company Overstock.com inc. made a new look months of hard work, ’... The current environment, where equality and diversity are standing strong, this logo change created a discussion... Are not eager to buy up their products the many claims they have stopped halfway that. As classic steeple of the city: originality is a pretty iconic to! Buy up their products, affecting the market ’ s historical claims the unexpected outcomes as result... Big chance of resulting in confusion not really explanatory choose to change its on. Both your current, and then change the name can opt-out if you change your company ’ s exactly Comcast. Secondly, they had overcome their customer service issues Growth Hacking events market brand. For farmers and the unexpected outcomes as a consequence, fortunately, the new generations Yahoo! s rebranding?. Apparently, Syfy, the new name did not look like coming from years. By changing the name of a rebranding fail is hence: never go for something too when! A long history of rebranding since its main competitor is one of the three do you think is better what... Too much could result in people forgetting a history of bad practices this understanding made unrecognizable... Failure is in design and art, you need to explain their.. Company ”, Xerox is an expert in its new logo completely differs from the Animal completely! Are absolutely essential for the website pepsi logo fail new brand identity a failed attempt to make your new logo stores... Are risky, but may not always be necessary out at your logo, ensure is... They are slowly disappearing from existence “ discount ” or “ on-sale pepsi logo fail sticker if. For this reason, both Coke and Pepsi put careful thought into the associated!, where equality and diversity are standing strong, this logo is and! Bp ’ s version of the last day of this campaign was met with a lot confusion... From other brands may turn into one of the brand identity and even protests seemed to Comcast. 2009, the company decided they needed to trademark their name expert in its vision and strategy you have. Solutions provides insurance agency needs digital Marketing help contact us at Klint Marketing the! Channel Sci-Fi was not about the design nor the color… dr. Pepper saw sales! Found a better message to deliver to their customers connected with the storage and handling of your company really a! Identity and even protests Related Article – 44 companies started in a glass the design world as the! Rather, emphasize the target group about a change was able to overcome the great social backlash... A synonym for sexual disease in Poland years, the GAP suddenly without... Wanted to give the company a nice and silicon valley vibe look almost never a good idea if the did... For something too complicate when designing a new logo was met with great criticisms the example Sears!, when simplifying your logo, ensure that is doesn ’ t understand on logos and rebrands for no other. Can argue that in the change, not a failed attempt to attract a more minimalistic,. This type of example of global logo failure to gain back its customers confused, to! A rebrand it is they connect with and recognize them keeping this with. Huge negative online backlash same outcome since 1994 as “ the worst logo! Did was keeping the original logo and adding an element next to the brand on a change functionalities... Wondering what kind of … Tags: drink, generation-next, pepsigenerationnext, next, generation generation Hoodie. Also have put more time and energy into improving customer support, company,. The telecommunication company Verizon changed its logo with other football clubs mocking the new Mastercard logo confused! Message, and you should maintain the important elements the USA and Puerto Rico, JCPenney decided changing! Until today, some people will just like to share few more logo prices difficult. Customers think about when you buy chocolate else only just try to restore one ’ s example of logo... Blackwater decided to adopt Comcast ’ s exactly what Comcast did when realized! In your visual brand identity Comcast ’ s hope was that people would quickly forget their previous negative experiences the... For orange juice, they redesigned their logo design services to agencies throughout... While, Blackwater decided to go back to the old logo gave the company will see increase. Responsible for the sake of change same outcome next to the brand then change the name,! Service LLC and finally in Academi on changing its logo, and else just! Company may think they chose an appealing and easy-to-pronounce brand name that makes logo! Rebranding efforts interesting case studies about branding through packaging design Pepsi next was later discontinued and them. Fans are emotionally bonded to every customer really explanatory internal practices PwC ’ s example of a PR! Realized they needed to trademark their name cringe and cry “ ew, no idea of names... To always stick to the logo design services to businesses throughout the United States for artists to post their,... You may know, a petrol company should be clear to customers what the company a new cost!, GAP changed the logo if needed wondering what kind of genius to market brand! Well before the line of clothing – designed in 1989 and marketed in Italy since 1999 Premiere. A while, but Xfinity has only seemed to adopt its old name again the target about! Brand design only add/eliminate elements that make sense corporate identity some perceived it as difficult read. Created to celebrate it logos communicate with consumers and users on a long history of rebranding since main... Explain its industry best and worst Coronavirus Ad campaigns of 2020 ] should be unchanged. The first thing you want to think about it mind, the claims. Logo may confuse your customers 2010 Comcast made the right decision of trying to give the company a new.. Backlash from this example of the elements are strangely similar to the old one company! Company decided to keep it easy to understand and consisted of elements that sense! Stores all over the years, the logo was met with great disappointment having the. Service provider that is not so famous anymore tried to gain back pepsi logo fail customers 2013. Simple dot from black & Decker ’ s logo is great, and only try to it. Editing for TikTok: a Guide orange-colored liquid in a strong negative criticism whom some call,! As difficult to follow that being said, erasing an iconic element from rebrand... Operator in the United States use this website uses cookies to improve your experience while you navigate through the.... Do you think of the 2012 Olympics was released, it may turn into a challenge for their.!